355 Adelaide St W,
Suite 500,
Toronto,
ON M5V 1S2
Canada

Team

Peter Reitano

CEO

Gwella

Gwella makes mushrooms for modern life. Our mission is to build the most accessible and original over the counter portfolio of functional and psychedelic mushroom products that amplify individual and community wellness.

Driven by a consumer-first approach, Gwella has a dual focus that balances wellness and psychedelics. The product portfolio is tailored for consumers who opt-in to natural alternatives to support their day-to-day life through physical and mental health. For example, our Mojo gummies boost cognitive performance for improved productivity.

Our product ingenuity is backed by a leading team of award-winning creatives, scientists, doctors, mycologists, and experts across the wellness space. We’re well-positioned to capture significant market share in this rapidly growing space.

Innovation and accessibly are at our core. Everything we do has an IP and brand moat; we’re never going to copy or duplicate existing mushroom coffee, powders, tinctures products. Everything we create is purposeful to modern consumers; built for convenience, engineered for function, and designed for beauty.

We have an immediate path to revenue on the functional/wellness side, whilst building strategic footprints in areas where we see future growth potential on the psychedelics/regulated side. We will leverage our proprietary formulations, partnerships and consumer data into a new suite of products and tools for psychedelic consumers and the future market as it evolves in different jurisdictions around the world.

To do this, we’ve assembled an all-star team with a proven track record of bringing successful category leading global brands to market within both non-regulated and regulated categories.

Company Highlights:

  • 4 wholly-owned brands
  • Strong management team and advisor board, well versed in brand building, finance, distribution, subject expertise, supply chain logistics, online sales and marketing
  • Partnership with Canadian mushroom cultivation facility and US Lab
  • Award-winning creative marketing team with deep DTC experience
  • Backed by some of the top funds in the space, including Vine Ventures (Atai, Gilgamesh, Entheon Biomedical), JLS Fund (Atai, Cybin, Mindmed)

The leadership team is leveraging their financial position and science-backed formulas to create lucrative opportunities and become leaders in this global industry. Our vision is to be the first-step towards modern mushrooms, for everyone.